Samsung Electronics Executive Chairman Lee Jae-yong met with leaders of Meta, Amazon and Qualcomm to elevate their tech partnership and discuss future business models particularly, in artificial intelligence (AI), the electronics firm said Thursday.

The high-profile meetings were arranged during Lee’s two-week-long business trip to the United States. The Samsung chief traveled to the world’s largest economy to monitor the firm’s global profile amid heightened competition in the tech industry here and abroad, according to the company.

On Tuesday (local time), he was invited to the house of Mark Zuckerberg, founder and CEO of Meta, in Palo Alto, California. They held private talks 카지노 on AI, virtual and augmented reality. They also exchanged ideas on how to deepen their tech alliance in AI, future ICT and software industries. The meeting came about four months after the Meta chief visited Seoul upon the invitation of Lee.

Lee then held talks with Amazon CEO Andy Jassy the following day to boost their partnerships in generative AI and cloud computing. Last year, Amazon unveiled its ambitious bet on the generative AI industry and has since focused on creating cloud-based AI services. Amazon is Samsung’s core chip partner.

Samsung and Amazon are diversifying their ties not just in semiconductors, but TVs, mobile devices and content, the Korean firm said.

“The latest meeting between Lee and Jassy will level up their partnership in more diverse areas,” a Samsung Electronics official said.